Customer Journey Map Analysis – Interactive Connect

Please use the file titled, “Interactive Assignment – Product Portfolio Analysis

Assignment” as a guide for your customer journey map analysis. The goal of this assignment is for you to understand and appreciate the customer journey process (CJP) and to analyze an actual CJP by going through it for two products. You are to consider the factors, feelings, information, and activities which impact each stage and to analyze how well brands drive you down the customer journey process. In addition, include how the companies create (i.e. products and features), communicate (e.g. advertising, promotions, social media, etc.), deliver (e.g. widely available at many stores, purchase online with quick delivery, easy to purchase, etc.) and price (how did price influence your perception of value) the value they are offering to you as a solution

Assume you are in need of a mousetrap. You are to go through the entire process of purchasing all the way to actually making the purchase (YOU DO NOT HAVE TO ACTUALLY MAKE THE PURCHASE). Observe all of the thinking, behaviors and feelings you experience as you move through the purchasing process. Also, think about the positive and negative points along the journey and what things are done or could be done to help you facilitate the journey. Think about how you determined which mousetrap was the one you would purchase. Use one of the templates from the following website (https://uxpressia.com)to create two separate detailed customer decision journey maps. The first map will reflect your purchase journey of the mousetrap and represent the customer segment you believe you are in regarding mousetraps. The second map will reflect the purchase journey of a customer segment who regularly purchase mousetraps for professional office buildings. Do a short write-up (up to one page) comparing and contrasting differences in the customer journey maps.