Paper instructions
Please review these steps and answer the following questions.
1. Per the example in the article, brands often combine humorous content with more “traditional” promotional posts that feature influencers. Please find an example of this (adding humor) with a fashion apparel/accessories brand….share and discuss.
2. The article gives a great example asking a question to engagement rate. “Your customers can be your best cheerleaders, but only if you’re giving them something to do.” Please find an example of this (asking a question) with a fashion apparel/accessories brand….share and discuss.
3. When discussing “metrics marketers should keep an eye on,” we read about reach, clicks, engagement, and hashtag performance. You are branding a new collection of novelty t-shirts . Which metric is most important to you, and why? (please be detailed in your response)
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