Opportunity analysis and business model

THE BUSINESS IDEA: Nursery
This project will allow students to leverage the many tools that they have learned so far in the course. By session 14, learners will develop a feasibility study (5-6 pages) to determine whether or not a business idea is a true opportunity that can be turned into a scalable enterprise (Opportunity analysis in practice OAP), then they will develop a business model canvas (BMC) and pitch deck for the idea. During session 14 & 15, learners will present their (OAP) and (BMC) to the course instructor. The project in total is worth 40% of the overall grade for this course. The report is worth 20 points of the assignment grade, the presentation (pitch deck) is worth 20 points of the assignment grade.
Concept and Vision
Where did your idea come from? Explain what the market opportunity is and how your solution addresses this. What pain/problem/need is being addressed and what makes your solution particularly compelling? How does it make the world a better place? Do you have personal experiences with this market? Has anyone tried something like this before? If so, why did they fail or succeed, and why is the opportunity still attractive?
Brief Market Analysis
What industry or segment of the overall market are you pursuing? What market research can be done to describe this market need? What are the total industry or category sales over the past three years? What is the anticipated growth for this industry? If this is a new market, what is the best analogous market data that illustrates the opportunity? Project the potential market size and growth for your opportunity.
Brief Customers and Customer Development
You need to have a clear idea of who your target customer is. The only way for you to be able to do this is to “get out of the building” and speak with your potential customers. You will need to answer questions such as: What does the customer need? Why does the customer need it? What is the customer using today? What is the customer willing to pay for your solution? Why? How will you reach this customer? You should include both primary (or first-hand) research and secondary research, emphasizing primary over secondary.
Team
Who are the founders, managers, key employees, and partners? What gaps are there in the team and how could it be improved?
Concept and Vision
Where did your idea come from? Explain what the market opportunity is and how your solution addresses this. What pain/problem/need is being addressed and what makes your solution particularly compelling? How does it make the world a better place? Do you have personal experiences with this market? Has anyone tried something like this before? If so, why did they fail or succeed, and why is the opportunity still attractive?
Brief Market Analysis
What industry or segment of the overall market are you pursuing? What market research can be done to describe this market need? What are the total industry or category sales over the past three years? What is the anticipated growth for this industry? If this is a new market, what is the best analogous market data that illustrates the opportunity? Project the potential market size and growth for your opportunity.
Brief Customers and Customer Development
You need to have a clear idea of who your target customer is. The only way for you to be able to do this is to “get out of the building” and speak with your potential customers. You will need to answer questions such as: What does the customer need? Why does the customer need it? What is the customer using today? What is the customer willing to pay for your solution? Why? How will you reach this customer? You should include both primary (or first-hand) research and secondary research, emphasizing primary over secondary.
Business Model
Now that you have discovered an opportunity and talked to potential customers, how will you turn it into a business? How will you make money and when do you expect your venture to be profitable? What is the major risk to address right away (e.g., market or technical)? In other words, which hypotheses regarding product or market strategies need to be tested right away?
Team
Who are the founders, managers, key employees, and partners? What gaps are there in the team and how could it be improved?
Financial Analysis
What is the cost structure? What is the breakeven point?
Future Action Plan
What would be the next steps to take if this seems to be a feasible venture? What are the financial needs and what would be the funding source(s)?
Paper Organization, Write up, Grammatical mistakes, General Formatting
The report must be well organized and clear and adheres to the described format.
The report is well written from start to finish, without spelling, linguistic and grammar errors.
References must be correctly cited and correctly listed in the reference list according to Harvard style