Description of the assignment :
Brand Management – Assignment 3: Individual report
The traditional brand models where created in the 1980’s or 20th century, much has changed since the 1980’s from both a brand and customer perspective.
Your audience is a brand director therefore your model should be straight-forward and easy to follow, this audience is time poor to grab the attention of your director you need to provide your new brand model on 1 single page of A4 with an additional A4 page to provide your brand model justifications.
You can modernize an existing brand framework or create a new model, you can base this model on a brand or industry for illustration.
Task Overview
1, Create a modernized brand model for the future (1 x A4 page)
2, In report format provide rational and justification of your brand model, (1 x A4 page)
Key Information:
Report: 2 x A4 pages (1 x brand model, 1 x justification)
Format: Microsoft Word
Style: 1 x brand model, 1 x Business Report
The 1st page should not be a paragraph it should just be a framework.
