Based on a real life campaign analyse the different consumer psychology aspects that contribute to the campaign’s (lack of) success

Essay (3,000 Words) Instructions: The purpose of this assessment is to give you an opportunity to apply the consumer behaviour principles/theories/concepts (these three terms all mean the same thing) discussed in class and your readings during the course, to evaluating a real-world brand. You will pick a brand of your choice, and analyse the different consumer psychology principles that you believe the brand has used, and how these principles contribute to the brand’s (lack of) success.

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