Company: Asics

Company: Asics

1. Conclusions
   1. Future directions
      1. Drivers of industry change and their impact on industry structure
      2. Future opportunities and threats

• Industry attractiveness

Note: Section 4 should not exceed half page single spaced

2. Provide an assessment of the important characteristics of the focal firm
3. Describe key strategies of the focal firm.
4. Describe key resources and capabilities
5. Provide an assessment of the firm performance.
6. Provide an assessment of the firm’s competitive position relative to industry rivals. Does the firm have a sustainable competitive advantage?

Note: Section 5 should not exceed one page single spaced