Read the case study Ohio Lottery: Innovative Research: Design Drives Winning. Answer the following questions:
- What is the main research question the researchers are trying to solve for?
- Review the overall research design in the Ohio Lottery case (See Exhibit OL-1). What are the advantages and disadvantages c. Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique? d. Review the sample questions provided (Exhibit OL-3) Why might the lottery attitude and lottery importance questions have e. Evaluate the MET discussion
Business Research Methods by Donald Cooper, Pamela Schindler. McGraw-Hill Companies, Inc. 11 edition (2010) ISBN:Important APA Requirements
Most universities require that all major papers be written in American Psychological Association (APA) writing style.