marketing strategies

Imagine you are the marketing manager for the above product. You have been presented with the research, the market entry Your job now is to develop a marketing/promotional plan for launching the product into this market.

Do you agree with the strategies?

If you do agree and wish to go straight on to produce the plan that is fine.

Do you disagree? Or will you alter it/them in some way?

If so, you must say why you disagree (on what basis  backed up with your research) and Which market entry strategy/Be sure to state your defined market (geo/demo/psycho-graphic, etc).

You will need to include your communication message(s), timings (for example a calendar or Gantt chart of your plans) and Does it stay within and fulfil the topic parameters?

For example: Evidence of research on UK market (in appendix)? Four  applied to UK market? Market entry strategy 20


Does the writing bring together the literature in a significant manner that addresses the set task?

Which of following concepts/tools used and how well:

PESTEL, SWOT, Porters 5 Forces, Ansoff, BCG, portfolio analysis, S.M.A.R.T objectives

(Is the data in the appendix and only relevant extracts included in body of document?)

Is this question part of your Assignment?

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