Background As previous section but with improved analysis and clear understanding of purpose with good overview As previous section with understanding of Objectives based on SMART Framework. Objectives linked with channel strategy As previous section but good justification based on Objectives. Clear identification of Target market and positioning strategy. Clear understanding of implementation with some decent justification of prototype and planning. Some relevant discussion As previous section but with improved analysis and clear understanding of different touch points and channels and identification The overall structure is usually clear and logical but some paragraphing may be problematic.