Currency and Pricing

Selected country: USA
Home country: China
Selected brand: Shushu/Tong

Compare the fluctuations in your selected country’s currency to the U.S. dollar over the past two years:

1. How stable or unstable is the currency in your selected country?
2. List the various occasions your brand will need currency transactions using local currencies when you are conducting business in your selected market.
3. Choose the product of an international brand and compare the price of the product in your chosen market to the price of the product in the brand’s home market. What is the difference? (Express the difference as a percentage.)
4. What considerations should you factor in to determine the right price for your chosen market?

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