STARBUCKS: Differences in cultures

Focus is on the evaluation!!

1) two countries in which the firm has a presence: United States & Brazil
– In this question, you can focus on: Culture, Norm, Values, Relationship between culture and nation

2) two countries in which the firm does not have a presence and you deem attractive for entry: Ethiopia and —- (second country has not been decided yet, I will let you know ASAP)

3) two countries in which the firm does not have a presence and you deem unattractive for entry: Afghanistan and Syria
(you can talk about their religions and any other concepts that apply)

4) firm related aspects.

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