The purpose of this assignment is to explore the topic of SHRM through the case of one company – BrewDog. You will be expected to make links between the theory and practice and to demonstrate how the theory applies to the case. You will explore BrewDog’s approach to the management of its business through its people.
The aim of the course work is to explore the link between theory and practice across the main areas of HRM that we have studied. It will focus on areas that are particularly relevant to BrewDog.
Your report should explain the observable behaviours of BrewDog gained through the case study and research you have done into the company.
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