LO1: Critically assess the role of social media and its social, organisational and economic effects. LO2: Select and apply appropriate techniques to design and evaluate social media.
This coursework assignment requires you to demonstrate your learning in two distinct ways:
1) Through the practical use of social media tools and technologies to extract, analyse, model, and evaluate social media content relating to a product/service of your choice
2) By proposing new social media interventions (for your chosen product/service) based on the results of your analysis in (1), and critically assessing the social, organisational, and economic effects of your proposed interventions.