(The Effects of Emotional Intelligence (EI) and Leadership Style on Sales Performance in the Telecommunications Industry in Sacramento CA, United States)

The research will investigate the effects of emotional intelligence (EI) and leadership styles on sales performance. Also, the study will involve literature regarding emotional intelligence, transformational/transactional leadership styles and sales performance. Both transactional/transformational leadership styles are supposed to be a strong predictor of leadership effectiveness and their ability to influence the sales person’s performance. The sample will be sales reps in multiple phone carriers in Sacramento CA.

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