Nike Current Sales and Marketing Strategy

Critically investigate and comment on how the current sales and marketing strategy drives the overall organisational strategy. Your chosen company (NIKE) may require an implementation of a new sales and marketing strategy, identify and justify the new strategy in the report recommendations. The key areas to be addressed in project report are: 1. Critically analyse the changing nature and perceptions of marketing and sales management from a strategic perspective. 2. Critically assess the structuring of the sales and marketing teams in order to meet strategic sales and marketing objectives 3. Analyse the challenges in planning and implementing of sales and marketing strategies within contemporary global organisations 4. Critically assess the importance of strategic relationship of key stakeholders 5. Evaluate approaches to developing strategic relationships with major clients for mutual benefit 6. Evaluate the impact of marketing strategy on overall organisational strategy

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