1. Conduct an internal analysis by evaluating the main functions of Vincor and assessing its financials.

2. Complete a SWOT analysis.

3. Use a pros and cons list to evaluate whether Vincor should concentrate on further developing the United States market or expand into a geographically distant country, such as Australia?

4. Review Vincor’s mission statement. Is it a good mission statement? Would acquiring Goundrey fit into Vncor’s overall strategy?

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