International Marketing

As the Team Leader managing the export strategy for your product or service, research your selected foreign region (Foreign Region: MIDDLE EAST) and share a brief synopsis of your research with the following highlights. Note that this research may be applicable to your final paper:
• What are the unique characteristics of the four P’s in your selected foreign target market?
• Does your target market have niche markets inside of the target market that will provide additional marketing opportunities?
• Share examples of marketing of a similar product or service in your selected foreign market and describe the four P’s.
• Find and share an example of a marketing error in your foreign market and describe how you will ensure your team does not face similar challenges.
• Find and share an example of a global or international marketing campaign that utilizes corporate social responsibility (CSR) to promote the global image of the global firm.

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