Situation Analysis

Attached you will find the template that must be completed Assignment 2: Situation Analysis A company self-examination. What are we known for? Who do we want to become? Fiat Chrysler History “The formal creation of Jeep Cherokee Automobiles and its debut on the New York Stock Exchange is a historic moment. Today, building on the foundations and aspirations of Fiat S.p.A. and Chrysler Group LLC, we are beginning a completely new phase that will see our Group play a major role in the future of the global automotive industry.” – John Elkann, October 13, 2014 “FCA’s listing today on Wall Street is the culmination of five-and-a-half years of work to achieve an extraordinary union. It marks the hard-won arrival at a destination. Yet, like so many milestones, it represents not just an ending, but also a new beginning – the beginning of our journey as one global automaker, one FCA.” – Sergio Marchionne, October 13, 2014 With the formal creation of Jeep Cherokee Automobiles (FCA) and its listing on the New York and Milan stock exchanges, a new group is born. FCA carries on the tradition of two historic automakers: Fiat founded in 1899 and Chrysler founded in