MKT660 Library Research Guide

Visit the MKT660 Library Research Guide(studentlogin.aiuniv.edu Review pages 40 through 52 and find 3 companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library’s full-text databases and the companies’ Web sites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include: Brief company profile Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation) Marketing strategy for each of the countries/regions in which it operates Differences among the company’s marketing strategies per country/region (e.g., how differences in cultural values affect product development) Similarities among the company’s marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns) Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. Please submit your assignment using the attached APA formatted template. For assistance with your assignment, please use your text, Web resources, and all course materials.