multi-business corporation

Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:


Explain      the corporate structure and provide a review of its business portfolio.

What      advice would you provide on the use of portfolio matrices and which      portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge      matrix? Why?

Apply      your recommended portfolio matrix and provide a portfolio analysis.

How      does diversification create value through the linkages between      businesses?

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